SEO: A Few Myths and Realities

SEO is one of the most important aspects of a successful online marketing campaign. It can be difficult to achieve good SEO results, but it's worth it in the long run.


In this blog post, we will dispel some of the myths about SEO and give you realistic expectations for what you can achieve with SEO. We will also provide tips on how to succeed with SEO and get your website to the top of Google's search results.

Google Search Engine Optimization

Myth: SEO is a One-Time Thing

Reality: The truth is, SEO is an ongoing process.


It requires regular maintenance and optimization. You can't achieve good results with SEO and then just forget about it.


You have to keep up with the latest trends and changes in the search engine algorithms in order to stay ahead of the curve. SEO is also about content, so you need to make sure your website has good content that people want to read!


A successful SEO campaign will require constant attention from someone who knows what they're doing.



Myth: Using Keywords A LOT Is a Good Strategy

Reality: It's actually quite the opposite.

Don't use keyword stuffing

Google does not like keyword stuffing and it can actually hurt your rankings rather than help them. It's important to include keywords in the title tag of each page, but don't go overboard with this or else Google might penalize your website for over-optimizing its content!


You should focus on creating quality content that provides value instead of just trying to stuff as many keywords into every sentence possible - this won't work anymore because search engines have gotten smarter over time!



Myth: SEO Is All About Google Rankings

Reality: While it's a big part, it's not the only goal.


There is a lot more to SEO than just ranking in the top positions on Google. While it's true that good rankings are important, what really matters most for your business or website is conversions from visitors who come through organic search results (i.e., people entering specific keywords into their browser).


You need visitors who land directly onto specific pages with intent to complete an action like signing up for newsletter subscription/email list sign ups and purchasing products as opposed being directed there by other means such as advertisements or social media links etc.


For example, if someone searches "best running shoes" they're probably looking at buying some new sneakers soon so it makes sense that a site selling running shoes would rank highly for this term rather than just having their homepage show up when people search "shoes."



Myth: SEO Is Easy to Do Yourself

Reality: The truth is, SEO takes time and expertise.

Woman frustrated with SEO

There are many different factors involved in optimizing your website for search

engines such as keyword research, content creation (including blog posts), updating meta descriptions on pages with important information like how long each article was last updated or when new products/services were added etc.


It can also be very challenging because there's always something else you need to do - which means hiring an expert may not seem worth the money initially but will save both effort over the long term by doing work better and faster.

Reality: SEO is a Long-term Investment

It can pay off big in the end so don't be discouraged that your website doesn't rank one on Google overnight. It takes time, effort and dedication to achieve good SEO results - but it's definitely worth it in the end!


Reality: SEO is an Ever-evolving Beast

It's important to stay up to date with the latest changes in order to maintain good rankings on Google. It's also not a one-time thing - you can't achieve good results with SEO and then just forget about it.


You have to keep up with the latest trends and changes in the search engine algorithms in order to stay ahead of the curve. SEO is also about content, so you need to make sure your website has good content that people want to read! A successful SEO campaign will require constant attention from someone who knows what they're doing.


Brigantine Can Help

Brigantine can help

If you're looking for help with your website or online marketing, we can certainly assist you. Our team is experienced in all aspects of online marketing, including SEO and social media marketing.


For more tips on how to succeed with SEO, email hello@thebrignatinegroup.com today. We would love to help your business get to the next level.