Question 1

What social media platforms are best for my business?

Accepted Answer

To choose the right social media channel for your company, you need first identify who will be viewing it and what kind of content they are looking at. Facebook may work better than Instagram if that's where most people within a certain demographic visit regularly.   When determining which platform is best for your business, we first identify who you're trying to reach and what your social media goals are.

Question 2

What is the difference between digital marketing and digital advertising?

Accepted Answer

Digital marketing raises brand awareness, shares information about products, engages with the audience, and monitors online reputation.   Digital advertising advertises and promotes products, offers discounts or specials, and attracts buying customers.   Digital marketing targets your audience - digital advertising aims to generate sales.

Question 3

Are email campaigns still useful?

Accepted Answer

The benefits of email marketing are well understood. Unlike social media platforms, emails can be individually tailored to your customers' interests and needs without being overwhelming or annoying.  Emails allow us to tell our audience what's going on and give potential customers an opportunity to become active participants.

Question 4

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

Accepted Answer

CPC (Cost Per Click) or PPC (Pay Per Click) is paid advertising on any channel: google, Facebook, LinkedIn, etc.  It creates impressions based on audience targeting but you only pay for an ad if someone clicks on it. It is essential to target exactly the desired audience with relevant keywords. Important metrics are: Impressions, CTR, ROI, etc.

Question 5

How much do Google Ads cost?

Accepted Answer

Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget.   You are only charged when users interact with your ad, like clicking to visit your website or to call your business.   The cost of a click or call can vary based on a few factors. Learn more here.

Question 6

Are Facebook Ads better than Google Ads?

Accepted Answer

Facebook Ads and Google Ads are fairly different in the way they target people.  Google targets based on what people are typing in the search right that moment (as well as demographics).  Facebook targets based on interests that people have in their profile (Pages people have liked, Interests they may have added, and demographics targeting based on 3rd party data). With Google ads you can target more around what people want immediately I.e. searching for “best prices on soccer cleats” vs. Facebook ads where you are targeting that they are interested in soccer.

what we do
Digital Marketing

Our Services

Our Approach

personalized emails get 6x higher transaction rates

of marketers say personalization increases engagement

of businesses send leads at least 1 email/week

Organic Marketing

Pay-per-Click
Marketing

Social Advertising

Email Campaigns

Contact List Generation

Social Media Management

take a look at our toolbox

Let’s work together!

Please contact us to discuss our services and how we can assist in your digital marketing.

Bluffton, SC | Danbury, CT | Denver, CO
(800) 948-6319
hello@thebrigantinegroup.com

WHAT WE DO

ABOUT

what we do Digital Marketing