Question 1

Does My Business Need SEO?

Accepted Answer

Yes, you definitely do. With SEO, you get traffic without paying for each and every click. This is because when your website ranks organically on search engines like Google or Bing's algorithm.  Search engine rankings are determined by a number of factors including the quality and quantity content, freshness of pages as well any external links from other sites that point back towards yours.  It's no easy feat to rank highly in searches; it takes time and you need investment, content, relevant resources, and social media integration.

Question 2

Why is my site not ranking on Google yet?

Accepted Answer

There could be several factors but the predominant two are:  Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. Sites don't rank for target queries overnight - they need to demonstrate that you deserve to rank.
 Your content doesn’t match thesearcher's intent or quality compared to the pages that rank above you. You need to ensure that your site is at least as good as, ideally better than, what’s already ranking.

Question 3

How Long Does It Take To Rank on Google?

Accepted Answer

Well, just as many other SEO answers are: it depends.  Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can't launch a site and expect it to rank overnight. It takes time to perform organically as Google ranks existing relevant sites that have built up authority.  You need to earn your way to the top of Google and deserve to be there.  A fairly conservative answer is 6-12 months - but this is based on the level of resources you allocate to your strategy and the level of competition  It might only take a few months to rank for a local term (I.e. electrician in [location]), whereas it could take years to rank a new website for, broader terms like "televisions."

Question 4

How Long Should a Page of Content Be?

Accepted Answer

What is the ideal length of a piece of content? It's hard to say, as there are many factors that can affect your answer. The short answer is to write as much as you need to accurately cover your topic in-depth. If it takes 500 words, fair enough, if it’s 2000 words, then so be it.  More importantly when it comes to creating content, look at what ranks. Look over the top 10 pages for an understanding of their intent and how long your post needs to be in order to not just rank but also maintain reader engagement.

Question 5

What Is Link Building?

Accepted Answer

Link building (often called backlink) is the process of getting other sites to link to yours. Backlinks are one of Google's top ranking factors  SEMRush's 'What are Backlinks?' guide states, "If five people who didn’t know each other all recommended a particular restaurant as the best in your city, you would likely trust that you would be able to get a good meal there, as multiple individuals would all be vouching for it."  But not all links are equal, and not all are of high quality. It's important to garner a healthy link profile. Focusing your link builiding on other sites that have domain authority and relevance accompanied by a low toxicity score is one of the most sure fire ways to grow your traffic.

what we do
Analytics & SEO

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the top 5 results account for 67% of all clicks

of marketers see SEO as more effective than PPC

of pages don’t have a single backlink

On-Page SEO
Optimization

Off-Page SEO & Backlinks

Technical SEO Optimization

Content Creation

Mobile UX & Responsiveness

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Bluffton, SC | Danbury, CT | Denver, CO
(800) 948-6319
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what we do Analytics & SEO